UZ: Yellow — AQSh va Oʻzbekiston oʻrtasida yuk yetkazib berish xizmatidir. Kompaniya asosan AQShdagi oʻzbeklarga xizmat koʻrsatgani bois, ularning asosiy auditoriyasi oʻzbeklar, ikkinchi darajali auditoriyasi esa amerikaliklar hisoblanadi. Yellow faqat xalqaro emas, balki AQShning ichki hududlari boʻylab ham yuk yetkazib berish bilan shugʻullanadi.
EN: Yellow is a delivery service company that transfers goods from USA to Uzbekistan and vice versa. They serve for Uzbeks in the USA. So, their primary audience is Uzbeks while the second audience is Americans. Apart from delivering from one country to another, Yellow does deliver the goods across the USA.
UZ: Ikki xalqni maqsad qilgan kompaniya uchun zamonaviy va mukammal vizual identifikatsiya yaratish hamda bu identifikatsiya hech qanday milliy an'analarni qo'shmagan holda, har ikkala davlat uchun ham mos kelishi kerak edi. Shuningdek, kompaniyaning asosiy qadriyati bo'lgan tenglikni ko'rsatish bosh missiya edi.
EN: To create a sophisticated visual identity for the company that targets two nations and the identity should be appropriate for both, without including any traditions and etc. Also, showing the company’s core value, equality, was the primary mission.
UZ: Bu logistika kompaniyasi boʻlgani uchun, logotip gʻoyasi yoʻllardagi sariq chiziqlardan ilhomlanib yaratildi. Yuk tashish jarayoni odatda avtomobil, furgon va boshqa transportlarda, aynan yoʻllarda kechadi. Eng muhimi esa — kompaniya poydevori boʻlgan tenglik gʻoyasi aynan shu parallel chiziqlar orqali mukammal tarzda koʻrsatib berildi. Brendning butun korporativ uslubi ham yoʻl chiziqlariga asoslangan va vizual formatlarda faqat mana shu ikki chiziqdan foydalaniladi.
EN: Since it is a delivery company, the idea for the logo was inspired by the yellow road lines. Delivery process is usually via on the road with usual cars, vans and etc. And most importantly, the core value which is equality was clearly shown and described with those lines. The identity is too inspired by the road lines and used these two lines only for the brand applications.
