UZ: Anesto – bu turli xil ta’mga ega, yarim dudlangan kolbasalardan tayyorlanadigan go‘shtli sneklardir. Mahsulot o‘zining ixchamligi va qulayligi bilan ajralib turadi: uni istalgan joyga — xoh sport zaliga, xoh ishga yoki kinoteatrga o‘zingiz bilan olib ketish va bemalol tamaddi qilish mumkin. Bizning asosiy auditoriyamiz — 15 dan 30 yoshgacha bo‘lgan, faol, yangilikka intiluvchan va sportga qiziquvchi yoshlardir.

EN: Anesto – meat snacks that are made from semi-smoked sausages with different flavors. The product is unique and stands out with its portability, comfort, easy to carry and eat anywhere with ease such as at the gym, work, movie etc. The primary audience is youth who are 15-30 years old, active, curios, keen on sports etc.

UZ: Mahsulot qadoqlari har bir ta’mga mos ravishda yorqin, samimiy va ortiqcha dabdabalarsiz (minimalistik) uslubda ishlangan. Qadoq dizaynida iste’molchining qulayligi birinchi o‘ringa qo‘yilgan: uni olib yurish, saqlash va istalgan joyda ochib yeyish juda oson. Odamlarning e’tiborini jalb qilish va chalg‘itmaslik uchun qadoqning asosiy qismida (fud-zonada) mahsulotning o‘zi bosh qahramon sifatida ko‘rsatilgan. Qadoq yoshlarbop bo‘lishi uchun uning foni sifatida mahsulotning turi va ta’mini ifodalovchi maxsus naqshlar ishlab chiqdim.

EN: The packaging was made clean, friendly and colorful depending on the flavor of the product. The package is focused on costumers’ experience, making it easy to carry, keep and eat anywhere. The product inside is put as a main character in the food zone in order to capture the attention of people, without any destructing elements. In order to make the packaging suitable for the audience, I designed patterns, as background for the packaging, that each of them represents the product’s type and flavor.

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