UZ: ArtProfi — video va fotosuratlar olish kabi turli media yo‘nalishlarida faoliyat yuritadigan video-ishlab chiqarish (production) kompaniyasi. Ushbu kontseptsiyani yaratishda brendning vizual qiyofasi uning o‘ziga xos faoliyati bilan uzviy bog‘liq bo‘lishini maqsad qildim.
EN: ArtProfi is a video production company focusing on diverse media fields like filming and photography. When developing this concept, I wanted the visual identity to feel inherently tied to the craft.
EN: ArtProfi is a video production company focusing on diverse media fields like filming and photography. When developing this concept, I wanted the visual identity to feel inherently tied to the craft.
UZ: Ish jarayoni doimo kamera ortida kechishini hisobga olib, logo uchun kamera obyektivini asosiy ilhom manbai qilib oldim. Matn qismida esa tipografik kontrastga e'tibor qaratdim. Brendning ijodiy tomonini ko‘rsatish uchun "Art" so‘ziga nafis, klassik shrift tanladim; umumiy ko‘rinish sodda, mutanosib va mukammal chiqishi uchun esa uni zamonaviy va ommabop sans-serif shrifti bilan uyg‘unlashtirdim.
EN: Since production work lives behind the camera, I used the camera lens as the foundational inspiration for the symbol. For the logotype, I focused on typographic contrast. I paired an elegant, classic typeface for the word "Art" to highlight the creative side of the brand, a timeless sans-serif to keep the overall look clean, balanced and sharp.
EN: Since production work lives behind the camera, I used the camera lens as the foundational inspiration for the symbol. For the logotype, I focused on typographic contrast. I paired an elegant, classic typeface for the word "Art" to highlight the creative side of the brand, a timeless sans-serif to keep the overall look clean, balanced and sharp.
